draftkings x jj redick
Who better to explain new DraftKings basketball offers than JJ Redick—former NBA player, basketball analyst, and someone who knows the sport inside and out? With JJ joining the team, we let him do what he does best: break it down.
Role: Art Director
CW: Ariel Flugum
campaign refresh
Building on the success of our first JJ Redick spots, we refreshed the approach by leaning more into JJ as the expert. He knows good basketball when he sees it. And now, he knows a good DraftKings offer, too.