Paridaez is a modular apparel brand built around pieces that transform and adapt across different settings. As part of a two-person team, I helped define the brand’s visual identity and brought it to life across digital campaigns, print materials, and beyond. I worked across each stage of the process, from campaign planning and shoot direction to post-production and final delivery. Because of the product’s modular design, the creative often had to include a level of education to show how each piece worked in real life.

Role: Art Director and Designer