Ride the Upside

With the launch of Pick6, DraftKings gave customers a new way to play. Simply pick more or less on player stats. The more picks you add, the higher your potential payout. And with Ochocinco in the driver's seat, that multiplier came to life through an epic celebration. Designed to amplify the larger campaign, this series of social videos kept Pick6 top of feed while reinforcing its simple, rewarding gameplay.

Role: Art Director
CW: Jason Dagres